BlueSun’s branded business consists of 12 brands and has a presence in 40 different countries sold through a variety of retail channels. Its state-of-the-art manufacturing facilities in Barcelona and Sevilla allow it to manufacture products for some of the world’s leading manufacturers.
In 2021, Pricoa Private Capital started a relationship with PHI and kept an active dialogue with the Company to look at several opportunities. In February 2024, we provided a €65 million Senior Term Loan to refinance existing debt and support the acquisition of DAZ laundry detergent. Due to the nature of the acquisition, we were able to close the transaction within approximately 3 weeks.
BlueSun decided to partner with us given i) certainty and speed of execution, ii) attractive terms, and iii) the desire to work with a relationship-focused provider with the ability to provide more capital as the Company grows.
We are excited to formalise our partnership with PHI and BlueSun through this investment, and we look forward to supporting the Company in the years to come.